So – Ideas as a medium. What I am trying to explore is that art (in whatever form or period) involves communication – it must involve mental processes – experiences, ideas, thinking, questioning, understanding. It begins as an idea in the artist’s mind and ends as an idea in the viewer’s mind.
Is it that today we are evoking different kinds of mental process? Pre-Renaissance art was reliant on the wealthy and was a ‘commissioned message’ – of power, status or beauty etc, in architecture and painting – religious messages, aristocratic messages.

(Without needing to go through the whole history of art) – more recently, since conceptualism, is it that it is a more active mental process? Instead of conveying a strict message, is it conveying a question – forcing the viewer to ask questions and reconsider their understanding of concepts. It is a form of active thinking. Sometimes it is the thinking. The artwork only exists when the viewer participates in the process – without the participation it is no longer an artwork, just an object. The viewer’s thinking – their active mental activity in questioning and reconsidering, is the artwork, rather than being the result of viewing the artwork.
I’ve tried to do the list-type research on conceptual art but nobody seems keen to define it. The commonest answers are along the lines of questioning the limits of art and artists, media, ideas and meaning eg – “not defined by medium or style but by the way it questions what art is”; “questions the traditional status of art as unique, collectable or saleable”; “Demands a more active response from the viewer – only truly exists in the viewer’s mental participation”. (Tony Godfrey, Conceptual Art, Phaidon Press, 1998)
I think the latter perhaps comes closest to my consideration of ideas as a medium – questioning, eliciting a response from the viewer so that they have to actively consider what they are viewing and its meaning – and whether their own beliefs and opinions are real, even what ‘reality’ is. But I’m not trying to look specifically at conceptual art here, I’m looking at ideas as a medium – which can (and must) go beyond the scope of specifically conceptual art.
Dibbets & Ruthenbeck’s “The Energy of a Real English Breakfast Transformed into Breaking a Real Steel Bar by the Artists Dibbets and Ruthenbeck” questions in this way.


Tony Godfrey discusses this in ‘Conceptual Art’, saying several questions are being asked implicitly in the work: “not just ‘what is a ‘real’ English breakfast?’ or ‘did this ‘really’ happen?’ but ‘what does ‘real’ mean?’“. It looks real but did it really happen? Did they really break the bar? Are they artists? Is this art? Which part is the artwork – the action of making the photo; the photo itself; or the ideas in your mind as you ask these questions?
Philosophy and art seem inseparable on this level. Both are intended to make you think. The art as a whole is the thinking. To remove the thinking (ergo the viewer) from the process is like having a letter without any writing in it. But even beyond that – do I have to have ANY physical object to have the art? Some work, eg Joseph Kosuth’s Titled (Art as Idea as Idea) series, exists whether or not the item in front of me exists:

Joseph Kosuth ‘Titled (Art as Idea as Idea) [Water]‘, 1966
It is not this particular photocopy in front of me that is the artwork – it could be replicated on any other photocopy or reprinted or written or conveyed in any other way – it is the concept, the idea, the thought that is the essential component in the artwork. This truly is beyond the visual. The medium is the idea, the concept or rather the mental action of you thinking and questioning. It doesn’t matter exactly what object in what place causes the thinking, it is the act of doing that specific thinking.
In the text within ‘Non-Anthromorphic Art‘, Kosuth states: “All I make are models. The actual works of art are ideas. Rather than ‘ideas’ the models are a visual approximation or a particular art object I have in mind. It does not matter who actually makes the model, nor where the model ends up”:

Joseph Kosuth, ‘Texts by Joseph Kosuth from ‘Non-Anthromorphic Art”, Lannis Gallery, NYC, 1967
This still seems a very narrow concept of ‘conceptual’ though. I’ve since found it in an online philosophy of art lecture as “an art of the mind rather than the senses” which seems more where I’m coming from with using ideas as a medium.
Many supposed ‘definitions’ such as “not defined by medium or style but by the way it questions what art is” are surely only categorising a single subject within the huge range of conceptual art, never mind thinking or thought as a medium. Art can act through ideas on any subject – it is about far more than questioning what art is, or the meaning of art – it is about questioning the meaning or belief or opinion or conception of anything…
On the same level as philosophy, it is about causing a hint of doubt in the viewer so that they consider other possibilities; they are no longer sure about previous certainties. In doing this they are constructing the art by participating in it themselves. On this level I cannot see any distinction between philosophy and art.
Philosophy can’t exist without a thinker – art as thought cannot exist without a thinker.

